Call-in: +1 218 844 3377, code: 3366 9988#

Participants: Peter, Sharon, Dwight, Chris, Matt

(Matt's notes)

Next Steps

• Post notes here on your next steps, to keep the group in the loop
• Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
• Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
• Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p

Agenda

• Mktg vs Outreach: let's clarify
• Review Outreach goals/channels/initiatives
• What do people want to work on?
• Open questions/bin
• Next steps

Who do we want to help?

• stage: entry- to mid-level
• sector: financial services, digital media, advertising, publishing and technology professionals

Clarifying Outreach vs Marketing teams

• Outreach
• conduits/channels to communities
• develop relationships
• finding people who are hiring, and recruiters
• Marketing
• top-down approach
• outbound materials: press release
• website content

Outreach team: what do people want to work on?

Note

• Names next to channels are an initial expression of interest
• Others can/should join in!

Outreach Channels

• Media/pr (Sharon, Chris B?)
• Online
• Blogs: laidoff, recruiting, jobs; finance, tech, adv/publishing (Matt, Dwight)
• Blogs: top bloggers (Sharon, Chris B?, Matt)
• Our fb group + FB communities (Peter)
• Our co-tweet acct + twitterers (Peter)
• Related groups & meetups: runway project, slipsquad, etc (Peter, Matt)
• Other laidoffcamps: friends of friends (TBD)
• Sponsors: media, online, local (TBD)
• Participants - companies, recruiting firms (Dwight, Chris, Matt)
• Participants - individuals (TBD)
• Regional companies, individuals, media (Dwight)
• On-site community (e.g. pathable) -- tbd

How do we want to work?

• Let's work openly
• post notes & updates to wiki pages
• use google groups to signal that somethings new to review (send the link)
• Let's minimize time on phone
• Use phone time to discuss, brainstorm and make decision (vs reporting out)
• (use the wiki agenda pages to report out)
• Let's work around call agendas owned by the group
• Post (comment) your own next steps to the call notes after the call
• Post (comment) your updates to the agenda prior to the call
• Aim: 2 calls/wk, 30 min if possible

Open questions

• Do we have enough people on the Outreach team to execute?
• Are there any friends who may want to get involved with LaidOffCampNY, specifically helping out with Outreach?

Discussion

Sharon: James Baring likely to have press release draft ready by Mon

Dwight: let's add companies that are growing - cleantech, healthcare, education

Dwight: do we have a list of any inbound contacts   

Peter: no inbound yet

Chris: hiring managers, recruiters

Matt: niche bloggers, related online projects 

Dwight: communications bloggers,    financial services, green company 

Peter: fb group, fb outreach to other groups, co-tweet account @laidoffcampny

Peter: if you want to co-tweet, ping me, will prep you

Peter: let's make sure to get people who don't live in the online bubble (e.g. finance) and at different stages of life

Peter: recently reached out to meetups: contact organizer, then post note

Next Steps

• Post notes here on your next steps, to keep the group in the loop
• Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
• Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
• Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p