Call-in: +1 218 844 3377, code: 3366 9988#
Participants: Peter, Sharon, Dwight, Chris, Matt
(Matt's notes)
Next Steps
- Post notes here on your next steps, to keep the group in the loop
- Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
- Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
- Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p
Agenda
- Mktg vs Outreach: let's clarify
- Review Outreach goals/channels/initiatives
- What do people want to work on?
- Open questions/bin
- Next steps
Who do we want to help?
- stage: entry- to mid-level
- sector: financial services, digital media, advertising, publishing and technology professionals
Clarifying Outreach vs Marketing teams
- Outreach
- conduits/channels to communities
- develop relationships
- finding people who are hiring, and recruiters
- Marketing
- top-down approach
- outbound materials: press release
- website content
Outreach team: what do people want to work on?
Note
- Names next to channels are an initial expression of interest
- Others can/should join in!
Outreach Channels
- Media/pr (Sharon, Chris B?)
- Online
- Blogs: laidoff, recruiting, jobs; finance, tech, adv/publishing (Matt, Dwight)
- Blogs: top bloggers (Sharon, Chris B?, Matt)
- Our fb group + FB communities (Peter)
- Our co-tweet acct + twitterers (Peter)
- Related groups & meetups: runway project, slipsquad, etc (Peter, Matt)
- Other laidoffcamps: friends of friends (TBD)
- Sponsors: media, online, local (TBD)
- Participants - companies, recruiting firms (Dwight, Chris, Matt)
- Participants - individuals (TBD)
- Regional companies, individuals, media (Dwight)
- On-site community (e.g. pathable) -- tbd
How do we want to work?
- Let's work openly
- post notes & updates to wiki pages
- use google groups to signal that somethings new to review (send the link)
- Let's minimize time on phone
- Use phone time to discuss, brainstorm and make decision (vs reporting out)
- (use the wiki agenda pages to report out)
- Let's work around call agendas owned by the group
- Post (comment) your own next steps to the call notes after the call
- Post (comment) your updates to the agenda prior to the call
- Aim: 2 calls/wk, 30 min if possible
Open questions
- Do we have enough people on the Outreach team to execute?
- Are there any friends who may want to get involved with LaidOffCampNY, specifically helping out with Outreach?
Discussion
Sharon: James Baring likely to have press release draft ready by Mon
Dwight: let's add companies that are growing - cleantech, healthcare, education
Dwight: do we have a list of any inbound contacts
Peter: no inbound yet
Chris: hiring managers, recruiters
Matt: niche bloggers, related online projects
Dwight: communications bloggers, financial services, green company
Peter: fb group, fb outreach to other groups, co-tweet account @laidoffcampny
Peter: if you want to co-tweet, ping me, will prep you
Peter: let's make sure to get people who don't live in the online bubble (e.g. finance) and at different stages of life
Peter: recently reached out to meetups: contact organizer, then post note
Next Steps
- Post notes here on your next steps, to keep the group in the loop
- Folks who couldn't make it (Jesse, Nali, Chris B, others) -- please add your name to any of the outreach items of interest to you
- Outreach team next call: NY Outreach Meeting 03-20-09, 3p EST
- Marketing team meeting at Sharon's Mon., Mar. 23rd @6:30p
Comments (2)
Dwight said
at 11:57 am on Mar 18, 2009
Dwight next steps:
* Contact NJEDA and Einstein's Alley for corporate contact development
* Identify relevant contacts at Raritan Valley Communicty College & Centenary College
* Create list of other educational institutions for contact once the approach is worked out
* Create list of my LinkedIn groups to post a message to [need marketing message to post]
* Follow-up with financial contact and see how to advance toward wider contact group in that sector
* Contact recruiters who have recently contacted me [need marketing message]
* List of 3 bloggers in comms with regional readership has been created [need marketing message]
* Contact comms industry magazine (existing personal contacts) for article placement [need press release]
Has anyone targeted "TheCanned.com" yet?
Matthew Mahoney said
at 2:24 pm on Mar 17, 2009
Matt next steps
* build a list of niche bloggers for outreach
* build a list of related projects
* connect with Sharon and mktg team on message
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