AGENDA
LaidOffCampNY – Marketing Committee Meeting
Mon., Mar. 24, 2009 @6:30p (Starbucks on 9th Ave. @59th St.)
- Introductions
- Action Items – Assignment of Deliverables
- Branding
- Mission, Vision, Values; refer to: http://managementhelp.org/plan_dec/str_plan/stmnts.htm
- Mission Statement will probably be same as "1-sentence description"
- Sample Mission Statement: LaidOffCampNY is a worldwide, not-for-profit organization that brings together the unemployed and nontraditionally employed for idea sharing.
- Review Outreach Commitees needs "Marketing Materials Wish List"
- 1- sentence description tentative one-liner: LaidOffCampNY is part of a worldwide, volunteer movement that provides an enviromnent for community members to share ideas and learn from one another.
- How different from other conferences LaidOffCamp is the un-conference of conferences. It's a two-way street in which both attendees and presenters have the opportunity to collaborate, promote themselves and/or their companies, and help steer each other in the right direction. It's a conference that YOU (the attendee) can be a part of and help create. Community conversation.
- What participants will get out of it (bullets) Sara will create a bulleted list upon reviewing testimonials and coverage of SF and Dallas
- What hiring managers, recruiters will get out of it (bullets) Sara to create
- Media coverage so far (bullets, links) James will create a "best of" list of media coverage up to this point - merge with the list that Peter has started
- Top 3 things to do to get involved 1. Join a committee; 2. Attend or create a session; 3. Spread the word
- Email that individual participants can forward along to others Sharon to create
- Email that company particpants can forward along to others Sharon to create
- Logo Chris to create
- The "right" set of contact us links (e.g. website home) www.locny.com - Sharon to compile a contact list with go to people from all committees
- Story hook/opener what makes us different, tie this back into the one line mission statement once finalized
- Fact Sheet-Rework? Sara to rework fact sheet
- Media Channels
- PR
- Press Release Sara to review release created by James and send revised version to the group on 3.24
- Media Outreach – Overlaps w/Outreach Committee James to create media list with his local and national contacts
- Web Site – Sharon started building: http://laidoffcampny.squarespace.com Chris registered LOCNY.com; need to start using
- Overall Desired Functionality Use as one medium for all LOCNY communications (i.e. combine Wiki, Google Groups, etc.)
- Relationship with/Using Squarespace Chris to have a conversation with squarespace on 3.25; hosting will be free
- Content need updates leading up to the conference as well as data on the impact of the conference after it's over; different page for each committee (heads to appoint one person to have editing capabilities); need a sign up box on the homepage of the site to create a mailing list which will receive email updates amping them up for the event; live streaming video of the actual sessions?
- Collateral
- Event Signage, Fliers Needed? color coded nametags? talk to Sponsorship committee
- Advertising
- Ad Placement? Do we think we can get any free ad placement anywhere? On or offline? Our web site would have to ready first.
- Social Networking Presence Outreach committee responsibilities on MySpace, Facebook, Twitter, Others
- Direct Marketing - see Web Site
- Scheduling of Deliverables Timeline/Next Meeting weekly meetings to be held - schedule TBD
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